Core capability: Ethical Promotion in Practice
Get a taste for Launch academy, watch this core capability, designed by experienced launch experts.
Whats included in the full platform? View outline
Most launch risk doesn’t come from bad intent, it comes from untrained judgment
Launch Academy is...
Made for
Marketing, digital, brand, comms, and medical partners
Designed to prevent
Off-label implications, imbalance and approval surprises
Optimised for
Ready-to-go onboarding for teams & agencies, enabling launch acceleration
The Launch Academy Platform
Overview
A practical operating system to manage promotional risk during launch. From capability building, to quick decision guides, everything on the platform is short, sharp, and immediately usable.
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Check out this 4 minute sample:
Using AI to accelerate launch responsibly - Introduction
1.1. Ethical promotion in the real world: Why codes exist; the real cost of getting claims wrong.
1.2. Promotional vs non‑promotional: where teams get caught; Intent vs impact; implied claims; disease education traps.
1.3. Balance & omission: When ‘technically true’ still creates risk; benefit/risk framing.
2. Omnichannel Launch Execution
2.1. Designing impactful omnichannel launch experiences: How to build confident, joined-up omnichannel launches that work in the real world.
2.2. Using AI to accelerate launch responsibly: Where AI adds value; how to review outputs; maintain accuracy, quality, and accountability.
2.3. PV awareness for digital marketers: What counts as an AE; routing; where to look, what to monitor (and how).
3. Operating at Scale
3.1. Learning fast and optimising marketing impact: How to measure what matters; attribute impact; & optimise marketing performance at speed.
3.2. Agency alignment: How to brief and review so risk doesn’t creep in through partners.
3.3. Approvals that don’t slow you down: Briefing, evidence packs, and review habits that reduce rework.
Launch Ready Certification
Built for marketers launching in regulated environments
On completion of Launch Academy, marketers receive a Launch Ready Certification.
A clear signal that they’re prepared for the realities of modern drug launch.
Built to align with ABPI, EFPIA and FDA OPDP expectations, but this isn’t about memorising rules. It’s about being able to operate confidently, responsibly, and at speed.
What Launch Ready Certification means for you
Launch Ready marketers, demonstrate the knowledge and judgment to:​​​​​​​​​​​
✔ Navigate ethical promotion in real-world launch scenarios
✔ Distinguish promotional from non-promotional activity
✔ Execute joined-up omnichannel (OCE) launches
✔ Use AI to accelerate content creation responsibly
✔ Work effectively with approvals and agency partners
✔ Recognise and act on pharmacovigilance signals across channels
✔ Measure impact, learn fast, and optimise marketing performance
Outcome
Fewer rewrites and reduction in launch review cycles
Outcome
Faster approvals + stronger creative work. Prevents promotional mistakes that slow launch timelines
US/EU/UK teams & global, cross functional collaboration
Designed for
PRICING
A Strategic Investment in Launch Readiness
Launch Academy is not priced per seat or per core capability. It is designed as launch risk infrastructure, helping teams move faster and more creatively without increasing compliance exposure.
How our Launch Leaders typically fund the Academy
Launch Academy is often approved under
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Launch Readiness
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Commercial Excellence
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Compliance Enablement
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Rather than generic L&D budgets.
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A Note on Value​​
Each of the following typically costs more than a full year of Launch Academy.
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One delayed campaign.
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One pulled asset.
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One remediation exercise.
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One inspection finding.​
Launch leaders choose to invest before those costs appear.
Let’s Talk
Every organisation is different.
We’re happy to discuss the right level of support based on:
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Launch timing
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Team size
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Markets
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Agency involvement
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Get in touch to talk about your requirements.
GET IN TOUCH